The innocence project
The Innocence Project is confronting many of the deep-rooted issues in the criminal justice system, and if people understood the true extent of the failures, they would be outraged. By telling the stories of the 1% who were exonerated by the Innocence Project, we can raise awareness and inspire action to help the 99% who have been failed by the system.
SOCIAL VIDEOS
MTA partnership
SOCIAL MEDIA
Empowered education
Going beyond awareness, the Innocence Project wants to help educate people on the many issues in the criminal justice system. Understanding the issues is the first step to change, so informational posts will be shared on social media with easily consumable and sharable content that directs people to go deeper and learn more on the Innocence Project website.
LINKEDIN LEARNING COURSE
In addition to info on what the Innocence Project is currently doing, their home site will direct people to a LinkedIn Learning course created by the Innocence Project that goes deeper into how to understand and navigate the criminal justice system in order to be a leader and voice for change.
Strategy: Shannon Gerety
CW: Will Curtis, Nikki Powell