Shutterstock
In a world where some people are more inclined to crop out a watermark than pay for an image, Shutterstock is standing up for artists. We want to remind the world of all the hard work that goes into the photos and art they see every day.
#IValueTheArt Activation
Shutterstock is encouraging people to stand up for artists and creators. The #IValueTheArt activation will kick off with a branded Instagram filter users can share. Shutterstock will also release a collection of unique merch with proceeds being donated to independent artists.
Interactive OOH
Shutterstock will place transparent signs in various locations where actual Shutterstock images were photographed. People can scan the QR code to see the photo the artist took from the spot.
